Keyword 101: Definitions, Importance, and Types
If you are a beginner in digital marketing or just starting your journey into SEO, you have probably heard the word “keyword” a bunch of times already. But what does it actually mean? Why are keywords so important? And how many different types are there? No worries , in this beginner-friendly blog, we wi ll walk you through everything step by step. From what keywords are to why they matter and the different types, you wi ll learn it all in simple terms. So, let ’ s get started! What is keyword? A keyword is a word or phrase that people type into search engines, such as Google, when they want to find something online. It could be anything from “best shoes for walking” to “how to bake a cake”. Think of keywords as a link between what you write and what people are searching for online. When your website or blog contains the same words people are looking for, search engines are more lik...